Online ordering: How to maximise profits

Posted in:  Tips & Tricks
Woman scrolling through delivery menu on phone

There has been a revolution in the Australian food delivery market, thanks to multinational players, such as Uber Eats and Menulog.

Since their arrival, many consumers have turned their back on dining out and instead enjoy restaurant-quality food in their own homes. Numerous Aussie businesses have gone under as a result, as many struggled to make a profit in the industry.

Here are some tips to help you from following their lead!

Think about your delivery menu and your pricing strategy.

While some meals can be easily stored and transported, other foods are difficult to keep warm and may become soggy if not stored properly. For this reason, ensure that your delivery menu is suitable for transport, so you don’t leave a poor impression on the consumer.

Also, since third-party delivery services make their money by taking a percentage of your revenue, you may need to adjust the prices on your delivery menu to ensure that you’re still earning profit.

Remove the middleman with takeaway only or by creating your own online ordering system.

Many consumers are happy to pick up their order, so by offering takeaway only, you can remove the cost of delivery and keep more of the revenue for yourself.

You could take it one step further by creating your own online ordering system. With it, you can provide a more targeted service and build a database of loyal customers.

Don’t forget about your in-house experience.

It’s important to remember that while there are many ways to create profit, trying to compete in too many markets can be detrimental long-term. Your dining experience is at the heart of your restaurant, so make sure it is always at its best.

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